MRW
Own / Private
Label Service

Wine services is MRW’s business division to leverage supply capability to meet customer needs on a bespoke basis via own or private labels and exclusive offers.

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The goal is to build customer equity by:

• Providing breadth of offer at a consistent quality and competitive price

• Be the one-stop source for all wine needs

• Provide our customers with a unique advantage in having access to wines without paying brand equity margins away

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The true value of wine services is linked to:

• Effective removal of competitive costs

• Re-packaging value share to increase customer returns

• Reliability and trust both from a customer perspective and also with MRW’s wine supply partners